
“With that extremely offensive cover alone The Economist has managed to insult every community in Scotland.”
“After seeing your front page I’ll be boycotting the Economist. I’m offended at your racist image of Scotland.”
“Your ‘Skintland’ cover is extremely offensive and juvenile.”
“I would buy this magazine in the airport on occasion but NO MORE. I’m genuinely offended – particularly at the cover. You can stick your magazine where the sun does not shine!”
The above image is a version of the new Economist magazine’s front cover (presumably for a UK edition). Somebody has gone to a lot of effort to change the names of places and areas in Scotland to play around with financial terms, and it’s very amusing on the whole. My home town Stonehaven even gets in there! However, not everybody is happy with it. It seems lots of Scots are “offended” by it. Many logged onto the Economist’s website and posted comments to that effect, as seen above. Elsewhere people speculated that it can’t be a real Economist cover and must be a fake, an idea that has been debunked by the website and their own Twitter feed.
Are you offended by the cover? Or do you find it funny or even just a little amusing? To be honest it’s a good thing that Scotland gets this much attention on the front cover of such an established magazine. It’s eye-catching, and it gets people talking and debating the most important issue in this country in recent times. But offensive? What is “offensive” anyway? Just yesterday Ricky Gervais was interviewed (skip to 50 minutes in) on Radio 5 Live, having to defend his new Derek comedy drama on Channel 4 before it had even been aired, and he made a great point about crossing the line. Gervais spoke to Richard Bacon on the phone as the show was broadcast from Aintree at the start of Grand National weekend.
Ricky Gervais: “What line? Who drew this line? I’ve never drawn a line. I can justify everything I’ve done, and I don’t know what this line is. People see these imaginary lines somewhere. Offence is not about right or wrong, it’s about feelings, and feelings are personal. I’m offended by many things but it’s nothing to do with whether it’s right or wrong, it’s just my personal opinion.”
Richard Bacon: “What offends you?
Ricky Gervais: “Well…your Aintree. I don’t think people should make horses jump over things being whipped, and then when they injure themselves they’re put down because they’re not worth hanging around, for economic reasons, and basically a beautiful majestic beast that took two billion years to evolve has just been slaughtered, for fun. But…I don’t go to Aintree! That’s how I do it. The only valid form of any sort of censorship or ideas in art is the right of people not to listen.”
A few seconds after he adds:
“Comedy drama is so subjective, it’s the same with offence. Just because you’re offended, it doesn’t mean you are right. Some people are offended by mixed marriages. Some people are offended by homosexuality – they’ve just banned a word, in exams, the New York governing board…fifty words suggested not to use because they may offend – one of them was ‘dinosaur’.”
So yeah, be offended at the Economist cover if you like. But don’t believe everybody else should be. People will not make their judgement of the issue based on the cover – however they may be swayed to buy the magazine and read the content and that’s where understandable differences will lie. The main article online is very interesting but it will be looked at very differently depending where on the independence line you stand. Nationalists see it as unbalanced, biased and lacking in true factual information. Those against independence see it as the truth. Surprise, surprise!
What can be certain, and the article points this out early on, is that deciphering the state of Scotland after independence is impossible at the moment. Will we be “an impoverished backwater”, a land “flowing with oil and money” or will we carry on almost as we do now? Every political party, interest group and individuals have their own thoughts and feelings on this and their own statistics supposedly backing up their stance. Until the vote is taken, the referendum is complete, and only if we nod in favour of independence, will we then have to wait for the powers-that-be to secretly negotiate our fate in the dark, dingy corridors and meeting rooms of Scotland and Britain’s respective governments. And not even those involved will currently have any clue how long those negotiations will last and how successful they will be.











